Research story and funding case
A compelling hook, a clear “so what” impact case and a concise case for funding investment.
Higher and Further Education · Academic profile
Build your profile, communicate your work and grow your impact
A 12-week programme helping academics communicate their work, expertise and profile with clarity and confidence. Through one-to-one coaching, each participant shapes a compelling story, reaches priority audiences and builds a practical plan for lasting visibility and impact.
Download the programme summaryThe opportunity
Rankings and reputation matter. In an AI-shaped information landscape, clear thought leadership, originality and personalisation matter more than ever. The programme gives academics tools and confidence to help good work reach people who can use it.
A compelling hook, a clear “so what” impact case and a concise case for funding investment.
Ways to translate complex findings while maintaining academic rigour for funder, public, policy and professional audiences.
A tailored approach to LinkedIn, university pages and relevant websites, building internal, external and international visibility.
Practical translational writing, media preparation, strategic networking and collaboration.
The programme · Six-session pathway
Across six one-to-one sessions over a term, Victoria and each researcher co-create an action pathway around the researcher’s goals, research ideals and priority audiences.
Explore your academic story, research ideals and career ambitions. What do you want to achieve? Build a career plan around the impact you want to make.
Shape a clear hook, a funding elevator pitch and a one-page “so what” for three priority audiences.
Build visibility through LinkedIn, university pages and relevant websites, strengthening internal, external and international profile.
Practise adapting research into policy briefs, executive summaries or industry papers, and prepare to engage media and other key audiences.
Identify peers and collaborators, create a relationship plan, strengthen networking confidence and encourage collaboration across university functions.
Set clear KPIs in line with university priorities, map public engagement opportunities and support functions, and plan around academic teaching and research routines.
Optional six-month follow-on sessions can maintain momentum, evolve the action plan, work through barriers and build confidence as opportunities arise.
The value for the university
More confident researchers, clearer public-facing stories and stronger connections across the institution can contribute to a stronger university profile and reputation, supporting its ability to attract students, collaborators and funders.
The programme is designed for early-career researchers through to experienced academics taking on more public-facing roles.
Victoria brings over 16 years’ experience across strategic communications, brand, fundraising and grant making, alongside a global perspective and experience working with senior university leaders to develop philanthropy and partnerships. She designed this programme to build academic confidence, sharpen profiles and strengthen university outcomes, making academic work more visible, fundable and compelling to wider audiences.
Discuss The Visible Academic Programme